Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.

Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword.

There are many options to consider when getting started with AdWords. AdWords is a self-service platform, so users are in complete control of their budgets, settings, and ad copy, and can edit these at any time. All these choices can get pretty overwhelming depending on the complexity of your business model, performance goals, and target audience.

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