MAGENTO 2 : New Era of E-commerce
Magento 2.0, the next generation e-commerce platform is all set to enable the e-commerce industries in a more efficient way.The prediction of the customer’s demands and making the website prepared for it is the dictum of the next generation e-commerce.
Magento 2 comes with features that make it a better platform overall. Compared to Magento 1, Magento 2 will run an average of 20% faster. Faster site speed encourages more sales and increases website search engine optimization. Full-page caching built into the platform means pages load a lot faster.
Top Benefits of using Magento 2 Platform
1. A VERY POWERFUL PLATFORM
Need a massive store with over 500,000 products? No problem. Magento 2 is powerful enough to handle all your eCommerce needs, including the ability to process a large sum of orders simultaneously, effectively handle a large inventory, and offering all the major payment gateways. The new platform is so powerful that it can process 39% more orders per hour compared to Magento 1 and loads up to 50% faster too.
This also means that Magento is highly scalable and can handle huge amounts of traffic with ease. A great advantage of Magento 2 over Magento 1 is that it has a 51% faster end-to-end checkout time, which can significantly improve checkout experience.
2. FASTER LOAD TIME
The original version Magento 1, which is a free version, does not support full-page caching and cannot handle a large number of transactions in a short duration. Even number of page views it can handle in an hour is only 200,000. On the other hand, the new version – Magento 2 can handle 10 million page views in an hour
Moreover, Magento 2 requires Mysql 5.6 which is exclusively created to benefit from the advancements of the Mysql database system to enable faster processing of queries, caching, as well as, reindexing, a process with the help of which Magento ensures that the product data, URLs, and inventory is updated once the attributes, products or other parts of the catalogue are updated
The re-indexing mechanism is more efficient in Magento 2 and will have a lower impact on the overall performance of the online store. Apart from Mysql 5.6, the new version of Magento also needs an updated version of PHP to enhance the caching process and improve the load times.
3. IMPROVED ADMIN INTERFACE
While Magento 1 offers a wide range of tools with the help of which website owners can customize their store, a large number of people find the admin interface of the original version confusing. Especially, if you are using it for the first time, you can find it intimidating. Moreover, it is not event built for mobile. With Magento 2, the admin user interface has been significantly improved
It is user-friendly and highly responsive, making it easier for the user to reach where they want without getting overwhelmed with multiple options. More importantly, even the interface for product pages is much easier as you no longer need to click multiple tabs to create a product which was a major problem with Magento 1. Be it adding videos from YouTube or Vimeo, or images to the product, everything can now be done easily on Magento 2 as you now get default options for the same.
4- BETTER MOBILE SHOPPING
Almost 50% of the transactions that happen online are now done through mobile devices. Many of the enhancements mentioned above significantly improve the mobile user experience. As browsing is slower and more complicated on mobile devices.
shoppers heavily rely on the search option. With Magento 2, the search has been considerably improved to make it easier for the shoppers to find the product they are looking for
Combined with improved speed and mobile-friendly checkout, the conversion rate through mobile can be significantly improved with Magento 2. A reputed Magento 2 upgrade service provider can help you take advantage of this improvement which can help you improve your sales through mobile devices.
5- IMPROVED CHECKOUT
The checkout process is important to ecommerce websites because it is one of the factors that determines whether you make sales or not. This is one of the reasons why a lot of users abandon their shopping carts. According to a survey carried out on top ecommerce website like Walmart, Amazon, Wayfair, Crate & Barrel, Assos, etc, it is reported that 69.23% is the average documented online shopping cart abandonment rate.
A Batmard Institute Research revealed that it is possible for an ecommerce website to gain a 35.26% increase in conversion rate if it improves its checkout process. Magento 2 takes care of this problem. It is designed with an improved checkout process that consists of a 2 step process instead of the six step process of Magento
6- EASY TO UPGRADE
Magento 2 is easy to upgrade. There will always be a continuous process to improve the platform and provide security patches to assist merchants to stay secure. This necessitates the release of new versions from time to time. The upgrade helps to improve ecommerce experience for you and your customers. When your customer experience is boosted, it will improve your sales through increased efficiency.
This will create an enjoyable experience for your customers. When your customers are happy they will keep coming back to buy more and more from your store. Regular updates also mean experience new and exciting features. When a new version is released, developers go to work looking for how to add new features and improve old ones to give a better user experience. All these benefits are available in Magento 2
7- EMAIL MARKETING AUTOMATION
One of the latest features of Magento 2.2. is the dotmailer email marketing automation. It allows merchants to create campaigns in few minutes. You can create automated campaigns through SMS, Push, email and other channels and manage transactional emails for your Magento stores. Dotmailer’s toolset is easy to use.
In case you need their assistance, they offer 24 x 5 to solve customers’ problems. You can test out dotmailer by signing up for their free 14-day trial.
8- ADVANCED REPORTING
Reporting is very important to your success in your E-commerce business. The new advanced reporting features give you 20 reports through its web interface. It is located in your Magento Admin. This feature gives you insight in three critical areas, such as orders (the number of orders, AOV and taxes and shipping fees collect), customers (the number of registered accounts) and products (number of products orders and which product sells best).
The report is updated continuously to show new data. This feature gives you the insight, data, and metrics you need to better manage your e-commerce business.
9 – ADVANCED SEO FEATURES
Research shows that the main source for driving traffic to eCommerce sites is organic search. This is why it’s so important to have a properly optimised website and Magento 2 offers you all the advance SEO features you’ll need.
One of the major attractions of Magento 2, is that it was designed with SEO in mind, allowing merchants to craft SEO friendly URL structures, meta-implementation throughout the website, introduction of rich snippets allowing merchants to define mark-up data on product pages, set up and optimise XML sitemaps and a host of marketing features to help raise your search engine rankings.
10 – ADVANCED SECURITY FEATURES
With Magento, you can customise multiple levels of security permissions. From login screens with Google reCAPTCHA, to a secondary password prompt and PCI Data Security as standard, there are many security advantages in Magento 2 that developers can benefit from. This gives you extra defence against unwanted security breaches and site attacks.
By using features such as two-factor authentication you can add an extra layer of protection to your Magento store. Choose a custom path for your admin area, to stop unwanted intruders and use an SSL to secure all your web pages to provide customer confidence when shopping on your store. This all keeps your online store fully protected.
Magento actively monitors the security of their platform and periodically releases new security patches to help plug up any vulnerability in its platform. Magento provides tools and documentation to help merchants and developers keep their online store safe.
11 – LIMITLESS CUSTOMIZATION
All businesses are unique in style and brand and to what they sell and offer to customers. In order to stand out amongst the crowd, you will want to customise your website. The Magento 2 platform provides you with easy installation of themes, extensions and custom development to completely suit your business needs.
Magento is completely flexible and highly customisable, you can implement a One Step Checkout process, by reducing all the checkout steps onto one page and help customers swiftly checkout and reduce your checkout abandon rate. Add user-friendly features such as quick view, provide foreign currencies and languages to expand across the globe, manage multiple stores under one roof, ajax friendly designs and more. The possibilities are truly endless!