Listing Creation Services

I take a holistic approach to listing creation, focusing on every element that influences a customer’s decision and Amazon’s ranking algorithm (A10).

1. Strategic Keyword Research

• Deep-Dive Keyword Analysis: I use industry-leading tools (like Helium 10 or Jungle Scout) to find the most relevant and profitable keywords for your product. I identify high-volume “short-tail” keywords to drive broad traffic and discover “long-tail” keywords that target specific buyer intent.
• Competitor Keyword Harvesting: I analyze your top competitors’ listings and PPC campaigns to uncover the keywords that are generating their sales, giving us a strategic advantage.
• Backend Search Terms: I optimize your backend search terms (hidden from customers) to capture additional, high-converting traffic that couldn’t fit into your visible copy.

2. Compelling Copywriting

• SEO-Optimized Title: I craft a product title that is both keyword-rich for search engine visibility and appealing to customers. It follows Amazon’s character limits and best practices to maximize click-through rates.
• Benefit-Oriented Bullet Points: The five bullet points are prime real estate on your listing. I use them to highlight the key features and benefits of your product in a scannable, easy-to-read format that addresses customer pain points and builds trust.
• Engaging Product Description: I write a detailed, persuasive product description that tells your brand’s story and provides additional information, using persuasive language and strategic keywords to reinforce your product’s value.

3. High-Impact Visuals

• Professional Product Images: I guide you on the best practices for product photography. Your product listing must have high-quality images. The main image must have a pure white background, and I also recommend using all of the available image slots to include:
  • Lifestyle Images: Show your product in use to help customers visualize it in their own lives.
  • Infographics: Visually highlight key features, dimensions, or benefits with clear text and icons.
  • Close-Ups: Showcase the quality of your product materials and craftsmanship.
• A+ Content (for Brand Registered Sellers): As a registered brand owner, you can elevate your listing with A+ Content. I can design and build custom A+ modules that include:
  • Enhanced Images & Videos: Use rich media to tell your brand story and demonstrate product features.
  • Comparison Charts: Showcase your product line side-by-side to help customers make informed decisions and drive cross-sells.
  • Brand Storytelling: Dedicate a module to sharing your brand’s mission, values, and history.