Trademark & Brand Registry FAQ

No, you do not need an LLC to register a trademark in the USA with the United States Patent and Trademark Office (USPTO).

Individuals, including sole proprietors, can apply for and own a trademark. When you file the application, you simply need to provide the name and address of the trademark owner, which in this case would be you as an individual.

While an LLC is not a requirement for trademark registration, forming one first can offer some benefits, such as:

• Separation of personal and business assets: An LLC provides liability protection, creating a legal separation between your business and your personal finances.
• Privacy: If your LLC has a business address separate from your home address, you can use the business address on your trademark application, keeping your personal residence off the public USPTO database.
• Easier ownership transfer: If you initially register the trademark in your name and later decide to form a company, you will have to reassign the trademark to the new entity, which can incur additional fees. By forming the LLC first, the trademark is owned by the business from the start.

In summary, the USPTO allows both individuals and legal entities like LLCs to register a trademark.

Yes, as a resident of Bangladesh, you can register a trademark in the USA with the USPTO. The USPTO allows individuals and legal entities from any country to apply for trademark registration.

However, there is a very important requirement for all foreign-domiciled applicants:

You must be represented by a U.S.-licensed attorney.

This rule was put in place in 2019 to help ensure the integrity of the U.S. trademark registration system. You cannot file the application on your own, and all correspondence with the USPTO will go through your attorney.

Here are the key points for you as a non-U.S. resident:

• You need a U.S. attorney: This is the most crucial requirement. You must hire an attorney who is licensed to practice law in the United States to file your application and handle all matters with the USPTO on your behalf.
• Proof of use or intent to use: You must have a “bona fide intent to use” the trademark in connection with your goods or services in the U.S. market.
• Filing basis: You’ll need to choose a filing basis for your application. Common options for foreign applicants include:
  • Intent to Use (Section 1(b)): This is for a mark you plan to use in the U.S. in the future. You will need to submit proof of use before the trademark can be registered.
  • Foreign Registration (Section 44(e)): This is for applicants who already have a registration for the same mark in their home country. This can be a benefit because you may not have to show use of the mark in the U.S. right away.
  • Madrid Protocol (Section 66(a)): Bangladesh is not a member of the Madrid Protocol, so this option is not available to you. This is a treaty that allows applicants from member countries to file one international application to seek protection in multiple countries. Since you are in Bangladesh, you will need to file directly with the USPTO through your U.S. attorney.

In summary, while you can absolutely register a U.S. trademark as an individual from Bangladesh, the process must be handled by a qualified U.S.-licensed attorney.

The cost to register a trademark in the USA with the USPTO for individuals can vary significantly, but it’s important to break down the different components of the total cost. As of January 18, 2025, the USPTO changed its fee structure, consolidating its previous two application tiers into a single base application.

USPTO Filing Fees

The main fee you will pay to the USPTO is the application filing fee, which is charged per class of goods or services. A “class” is a category that your goods or services fall into. For example, clothing is one class, and online retail services would be a different class.

• Base Application Filing Fee: The fee for a basic trademark application is $350 per class. This is the most common fee for a single-class application.

Important Note: The $350 fee is the minimum. The total USPTO cost can increase due to various surcharges, such as:

• Custom Description Surcharge: If you don’t use the pre-approved descriptions from the USPTO’s Trademark ID Manual and instead write your own custom description of goods or services, there is a $200 surcharge per class.
• Insufficient Information Surcharge: If your application is missing certain required information at the time of filing, you may be charged a $100 surcharge per class.
• Intent-to-Use Applications: If you file on an “intent-to-use” basis (meaning you haven’t started using the mark yet), you will have additional fees later in the process:
  • Statement of Use (SOU): Once you begin using your trademark, you must file an SOU, which costs $150 per class.
  • Extension Requests: If you need more time to show proof of use, you can file for extensions, which cost $125 per class for each six-month extension.

Attorney Fees (Highly Recommended for Foreign Applicants)

As a resident of Bangladesh, you are required to use a U.S.-licensed attorney to file your trademark application. This is a significant cost in addition to the USPTO fees.

Attorney fees for trademark registration can vary widely depending on the attorney’s experience and location, but they are often offered as a flat fee for the entire process.

• Flat Fee Service: Many attorneys charge a flat fee that covers the trademark search, preparing and filing the application, and responding to minor issues. This can range from $750 to over $2,000 per class.
• Hourly Rate: Some attorneys charge by the hour, which can be difficult to predict.

Other Potential Costs

• Trademark Search: A comprehensive trademark search is a critical step to ensure your mark is not already in use by someone else. Many attorneys include this in their flat fee, but if you do it on your own, you might pay for a search service.
• Responding to an Office Action: If the USPTO examiner finds an issue with your application (this is common), they will issue an “Office Action.” The cost of having your attorney respond to this can range from a few hundred dollars to over a thousand, depending on the complexity of the issue.

Summary of Costs

To give you a clearer picture, here is a breakdown of what you might expect to pay:

Export to Sheets

Keep in mind that all fees are non-refundable, so a mistake in the application can result in the loss of all paid fees and a need to restart the process. This is a primary reason why using a qualified U.S. trademark attorney is highly recommended, especially for foreign applicants.

No, you do not need to renew your trademark every year. However, you do have important deadlines you must meet to maintain your registration with the USPTO. Failing to meet these deadlines will result in the cancellation of your trademark.

The process is as follows:

• Between Year 5 and 6: You must file a Declaration of Use (Section 8). This is not a renewal, but a statement to the USPTO that you are still using the trademark in commerce. You must provide a specimen of your trademark as it is currently being used for the goods or services listed in your registration. There is a six-month grace period after the sixth year, but it comes with an additional fee.
• Between Year 9 and 10: You must file a Combined Declaration of Use (Section 8) and an Application for Renewal (Section 9). This is the first official renewal of your trademark and, like the first filing, you must show proof of continued use. This will renew your trademark for another 10 years.
• Every 10 years thereafter: You must continue to file the Combined Declaration of Use (Section 8) and Application for Renewal (Section 9).

In summary, the key deadlines are at the 5-year and 10-year marks, and then every 10 years after that.

It is important to remember that the USPTO does not send reminders for these deadlines. It is your responsibility, or your attorney’s, to keep track of these dates. Because you are from Bangladesh, you must be represented by a U.S.-licensed attorney for all of these post-registration filings as well.

No, you do not need to renew your trademark every year. However, you must meet specific deadlines to maintain your registration with the United States Patent and Trademark Office (USPTO). If you miss these deadlines, your trademark registration will be canceled.

Here’s the timeline for maintaining your trademark:

• Between Year 5 and 6: You must file a Declaration of Use (Section 8). This is not a renewal, but a mandatory filing that confirms you are still using your trademark in connection with the goods or services listed in your registration. You will need to submit a specimen (an example) of the trademark as it is currently being used in commerce.
• Between Year 9 and 10: You must file a Combined Declaration of Use (Section 8) and an Application for Renewal (Section 9). This is your first official renewal. It renews your trademark for another 10 years and, again, requires you to prove continued use of the mark.
• Every 10 years thereafter: You must continue to file the Combined Declaration of Use (Section 8) and Application for Renewal (Section 9) to keep your trademark active.

Important points to remember:

• Grace Periods: The USPTO allows a six-month grace period after each of these deadlines, but you will incur additional fees for late filing.
• Proof of Use: The requirement to show proof of use is a cornerstone of the U.S. trademark system. If you stop using your trademark for an extended period, it may be considered abandoned, even if you meet all the filing deadlines.
• Attorney Requirement: As a resident of Bangladesh, you must be represented by a U.S.-licensed attorney for all of these post-registration maintenance filings. Your attorney will handle the preparation and submission of the necessary documents.

In summary, the key filings are not annual but occur at the 5-year and 10-year marks, and then every 10 years after that.

Do you need the same attorney for all filings?

No, you do not need to use the same attorney for your initial trademark application and your subsequent 5-year and 10-year maintenance filings. You are free to change attorneys at any point in the trademark lifecycle.

The USPTO’s system for foreign-domiciled applicants is designed to work with an attorney of record. When a new attorney files a document on your behalf (such as the 5-year Declaration of Use), the USPTO’s records will automatically update to list the new attorney as your representative.

While you are not required to stick with the same attorney, it’s often a good practice. An attorney who has been with you since the beginning has a deeper understanding of your trademark and its history, which can make the maintenance filings more efficient. However, if you are not satisfied with your current attorney, you can certainly find a new one to handle the renewal.

What are the procedures for hiring an attorney?

Hiring a U.S.-licensed trademark attorney from Bangladesh requires a diligent process to ensure you find a reputable and competent professional. Here are the key steps and considerations:

1. Search for a Trademark Attorney

• USPTO Website: The USPTO’s website has a directory of attorneys who are registered to practice before the office. While the USPTO cannot recommend an attorney, this list can be a starting point.
• State Bar Associations: You can contact the bar association of any U.S. state (for example, the California Bar or the New York Bar). They often have attorney referral services that can provide you with a list of lawyers specializing in intellectual property or trademark law.
• Online Search and Professional Platforms: Use search engines and professional networking sites to find law firms and individual attorneys specializing in U.S. trademark law.

2. Vet Potential Attorneys

• Check Their Credentials: Verify that the attorney is an active member in good standing of the bar of the highest court of a U.S. state or territory. You can often check this on the state bar association’s website.
• Specialization and Experience: Look for an attorney who specializes in trademark law, not just intellectual property in general. Ask about their experience with foreign clients and their success rate with the USPTO.
• Client Reviews and Testimonials: Look for reviews on their website or on third-party legal review platforms to get an idea of their client service and professionalism.
• Communication Style: Since you are in a different time zone, it’s crucial to find an attorney who is responsive and has a clear communication plan. Ask how they will keep you informed and what their typical response time is.

3. Initial Consultation

• Many attorneys offer a free or low-cost initial consultation. Use this opportunity to:
  • Discuss your trademark and business goals.
  • Ask about their process for trademark searches and applications.
  • Inquire about their fees. Ask for a flat fee and a breakdown of what it includes (e.g., USPTO fees, search fees, etc.). Be wary of hourly rates unless you have a clear understanding of the estimated total cost.
  • Ask about their experience handling “Office Actions” (refusals from the USPTO) and how they typically charge for them.
  • Discuss the maintenance filing process and the associated costs.

4. Formalize the Relationship

• Once you choose an attorney, you will need to sign a Power of Attorney document. This legal document gives the attorney permission to represent you before the USPTO and to file documents on your behalf.
• You will also sign a Retainer Agreement or engagement letter that outlines the scope of their services, fees, and the terms of the professional relationship. Make sure you read and understand this document fully before signing.

By following these steps, you can find a qualified attorney to guide you through the entire U.S. trademark process, from initial filing to all subsequent maintenance requirements.

That’s an excellent and very important question. It gets to the core of how the USPTO’s system works, especially for foreign applicants.

Will you get a login to the USPTO website?

No, as a foreign-domiciled applicant, you are not expected to get your own login to file or manage your trademark.

The USPTO’s system is designed so that a U.S.-licensed attorney files on your behalf. The attorney has their own verified USPTO.gov account. This attorney’s account is where all official correspondence and filings are managed. It is a critical part of the USPTO’s security protocols and the rule requiring foreign applicants to have U.S. counsel.

The USPTO explicitly warns against sharing your login credentials. If an attorney or any other party asks for your personal USPTO login and password, they are likely a scammer. Your attorney must use their own verified account to file on your behalf.

How will you get your genuine trademark records?

Your attorney will be your primary source for all records. They will have access to the official documents through their professional USPTO account and will be responsible for providing you with copies.

However, you can also access all public records related to your trademark application and registration for free, at any time, using the USPTO’s public search tools. You don’t need a login or password for these.

Here’s how you can get your records:

1. Trademark Status and Document Retrieval (TSDR) System This is the official public database for all USPTO trademark records. It is the primary way for you to monitor your application’s status and access your documents.

• What you need: Your application serial number (a unique 8-digit number assigned when you first file) or your registration number once the trademark is registered.
• How to use it: Go to the TSDR page on the USPTO website and enter your serial or registration number.
• What you will find:
  • Status tab: This will show you the current status of your application (e.g., “Ready for Examination,” “Published for Opposition,” “Registered”).
  • Documents tab: This is where you will find the entire history of your trademark file, including:
    • The initial application.
    • Any Office Actions (the official letters from the USPTO examiner).
    • Your attorney’s responses to those Office Actions.
    • The final Registration Certificate.

2. Your Attorney Your U.S. attorney is legally and professionally obligated to provide you with copies of all documents and correspondence. They will send you copies of the filing receipts, Office Actions, and the final registration certificate. This is often done via email in PDF format.

In summary, you will not have your own personal login to manage the trademark application or to access the documents directly from your own private account. All official filings and communications will go through your U.S. attorney’s verified account. However, all of your trademark records are publicly available and can be viewed, downloaded, and printed from the USPTO’s official TSDR system using your trademark’s serial or registration number. This ensures that you can always independently verify the status and get copies of all your records

The timeline for a U.S. trademark application to be approved and registered can vary, but generally, it takes 12 to 18 months from the date of filing, assuming there are no major issues.

The process is not a single, continuous flow. It involves several distinct stages with different wait times and potential delays. Here is a typical timeline:

1. Filing and Initial Review (1-2 months): After you file the application, the USPTO performs an initial review to ensure the application meets the basic filing requirements. Your application is assigned a serial number, and it enters a queue to be assigned to a trademark examining attorney.
2. Examination (6-10+ months): This is the longest part of the process. An examining attorney at the USPTO reviews your application in detail. They will check for legal requirements and conduct a search to see if your mark is likely to cause confusion with any existing trademarks.
   • If there are no issues: The attorney will approve the mark for publication.
   • If there are issues (most common): The attorney will issue an “Office Action.” This is a letter detailing the problems with your application. Common reasons for an Office Action include a likelihood of confusion with another mark, a descriptive mark, or issues with your specimen (proof of use).
3. Responding to an Office Action (variable): If you receive an Office Action, your attorney has a limited time (usually three to six months) to respond. The response may take time to prepare and file, and the examining attorney may take several months to review the response. This can add several months to the timeline.
4. Publication for Opposition (3-4 months): Once the examining attorney approves your application, your mark is published in the “Official Gazette,” a weekly USPTO publication. This starts a 30-day opposition period. During this time, anyone who believes they would be harmed by your trademark’s registration can file an opposition.
   • If no one opposes: The process moves to the next step.
   • If someone opposes: This can add significant time to the process, as it becomes a legal proceeding (similar to a lawsuit) that can last for months or even years.
5. Final Approval and Registration (2-4 months):
   • If you filed based on “use in commerce” (you are already using the mark): If there are no oppositions, the USPTO will move to register your mark and issue the registration certificate.
   • If you filed based on “intent to use” (you plan to use the mark): The USPTO will issue a “Notice of Allowance.” You then have six months (with the ability to file for extensions) to show proof that you are using the mark in commerce by filing a “Statement of Use” and a specimen. Only after this is reviewed and approved will the trademark be registered.

Factors that can cause delays:

• Office Actions: The most common cause of delays.
• Opposition: If a third party opposes your mark.
• Backlogs at the USPTO: The USPTO’s processing times can fluctuate based on the volume of applications they receive. The USPTO’s dashboard on their website provides current processing wait times.
• Incorrect filings: Inaccuracies in your application, such as an incorrect class or an insufficient specimen, can lead to delays.

In short, while the “best-case scenario” timeline for a straightforward application is around 12 months, it is more realistic to plan for 12-18 months or longer, especially if you encounter an Office Action or an opposition.

This is an excellent question and one of the most critical parts of the trademark application process. Getting the class right is essential because it defines the scope of your trademark protection and determines your filing fees. The USPTO uses a system of 45 “Nice” classes, with 34 for goods and 11 for services.

Here is a detailed breakdown of the classes that apply to your business of selling clothing and chiffon ribbon:

1. Clothing

Your clothing products (shirts, trousers, dresses, etc.) fall squarely into Trademark Class 25.

• Class 25 is titled “Clothing, footwear, headwear.”
• This class includes a very wide range of goods, from formal wear to casual clothes, athletic apparel, and accessories that are considered part of the clothing itself (e.g., belts for clothing, scarves, gloves).

When you file your application, you cannot just say “clothing.” The USPTO requires a specific description of your goods. You should list the specific types of clothing you sell or intend to sell. For example:

• “T-shirts, trousers, dresses, jackets, and hats.”
• “Clothing, namely, shirts, sweaters, pants, and shorts.”

Using the USPTO’s Trademark ID Manual is highly recommended to find pre-approved descriptions that will expedite the examination process. Your attorney will use this manual to craft the most precise and compliant description for your goods.

2. Chiffon Ribbon

This is a separate category from clothing and falls into a different class. Your chiffon ribbon is considered a “notion” or “haberdashery” product.

• Class 26 is titled “Lace, braid and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.”
• This class is for items used for sewing, decoration, and accessories. A chiffon ribbon, whether sold for craft use, gift wrapping, or as a decorative element, fits perfectly into this class.

Therefore, for your chiffon ribbon, you would register your trademark in Class 26. Again, a specific description is needed, such as “chiffon ribbons for craft and gift wrapping use” or simply “ribbons.”

Summary for your Amazon USA business

Based on the products you want to sell, you need to register your trademark in two separate classes:

1. Class 25 for your clothing products.
2. Class 26 for your chiffon ribbon.

Crucial Implications of Multiple Classes:

• Cost: The USPTO filing fee is calculated per class. If you register your trademark in both Class 25 and Class 26, you will pay the filing fee for each class (e.g., $350 for Class 25 + $350 for Class 26 = $700 in USPTO filing fees, not including attorney fees).
• Protection: Registering in both classes gives you broader protection. It prevents a competitor from using your brand name on either clothing or ribbons, as a consumer might be confused into thinking both products come from the same source.
• Proof of Use: For each class, you must provide a specimen (proof) that shows how you are using the trademark on the goods in U.S. commerce. This means you will need to provide separate proof of use for your clothing and for your ribbons.

Choosing the correct classes is one of the most common mistakes in the trademark application process and can lead to a rejection of your application and the loss of your filing fees. This is why having a U.S.-licensed attorney is not only a requirement for foreign applicants but is also a critical investment to ensure your application is filed correctly from the start.

This is a crucial question and highlights a common misunderstanding of how trademark applications work with the USPTO.

No, you cannot add classes to an existing trademark application after it has been filed.

Once your application is submitted and assigned a serial number, the classes of goods or services are set. You are not allowed to broaden the scope of the application to include new goods, services, or classes that were not in the original filing.

The Detailed Explanation

The USPTO’s rules are very strict on this point. This policy is in place for a number of important reasons:

• Public Notice: When you file a trademark application, the USPTO publishes it for public opposition. The public needs to know exactly what the scope of your trademark is. If you could later add more classes, it would undermine the entire public notice system and be unfair to other businesses that saw your original filing and decided not to oppose it because it wasn’t relevant to their products or services.
• Examination Process: The USPTO examining attorney is assigned to review your application based on the specific classes you filed for. Adding a new class (like Class 25 for clothing) would require the attorney to conduct a new search and a new examination, which would disrupt the entire process.
• Legal Certainty: The USPTO aims to create a system of legal certainty. Allowing applicants to change the fundamental scope of their application after filing would create a confusing and unreliable public record.

What are your options?

Since you cannot add Class 25 to your existing Class 26 application, you have two primary options for registering your trademark for clothing:

1. File a separate, new trademark application for Class 25. This is the most common and straightforward solution. You would treat the new application as a completely separate matter.

• Procedure: You would hire your attorney (it can be the same or a different one) to file a new application for your trademark, this time specifying that the goods are in Class 25 (clothing).
• Cost: You would pay the full USPTO filing fees and your attorney’s fees for this new application.
• Timeline: The new application will have its own serial number and will go through the entire examination process from the beginning, completely separate from your Class 26 application. It will have a different filing date, which is legally important for determining priority against other marks.

2. File a new application for both Class 25 and Class 26. If your original Class 26 application is still in the early stages and has not been approved yet, and you want to manage both products under a single registration, your attorney may advise you to abandon the first application and file a new one that includes both classes.

• Pros: This would result in a single registration certificate for both classes, which can simplify future maintenance (you file a single renewal for both classes every 10 years).
• Cons: You would lose the filing fee for the first application. The USPTO’s fee is non-refundable.

Recommendation

Given your situation, the best and only way to protect your trademark for clothing is to file a new and separate trademark application in Class 25.

It is common for businesses to file multiple trademark applications over time as they expand their product lines. Think of it as building your brand’s legal protection one application at a time, for each distinct area where you use the mark. This ensures each part of your business is properly protected under the law. Your attorney can help you decide on the best strategy for your specific business goals.

This is an excellent strategic question, as it gets into the practicalities of how Amazon’s policies interact with U.S. trademark law.

Here’s a detailed breakdown of the potential issues and what you need to consider:

The Problem with the “Brand Exception”

Amazon’s brand exception is a temporary workaround that allows you to list products under a brand name without a registered trademark. While it helps you get started, it’s not a long-term solution and comes with significant risks.

• Lack of Brand Protection: Without a registered trademark, you have little to no protection against counterfeiters or “hijackers” on your listing. Another seller can easily create an identical listing for your chiffon ribbon, sell it at a lower price, and even change your product’s content, potentially damaging your brand reputation with bad reviews for their inferior product. You have very little recourse in this situation.
• No Access to Brand Registry: The most significant downside is that the brand exception does not give you access to Amazon Brand Registry. This is Amazon’s program that provides brand owners with powerful tools, including:
  • Proactive Protections: Amazon’s automated systems use your trademark data to actively block potential infringers and counterfeiters.
  • Enhanced Listing Content: You can create A+ Content, which includes enhanced images, videos, and detailed descriptions that significantly improve conversion rates.
  • Brand Stores: You can build your own dedicated storefront on Amazon to showcase your products and brand story.
  • Search & Advertising Tools: You gain access to tools like Sponsored Brands and Brand Analytics to help you understand customer behavior.

Why Your Strategy is Problematic

Your plan to register the trademark only for Class 25 (clothing) while using the brand exception for chiffon ribbon (Class 26) will create problems.

• The Brand Name Mismatch: When you apply for Amazon Brand Registry, you will do so using your brand name and the USPTO trademark number for Class 25. Amazon’s system is designed to verify that the brand name on the application and the products matches the registered trademark.
• Enforcement Gaps: You will have full protection and access to Brand Registry tools for your clothing However, your chiffon ribbon will still be exposed and vulnerable to all the risks mentioned above. You will not have the power to stop hijackers or to create a professional listing for your ribbons through Brand Registry’s tools. Amazon’s Brand Registry protection is tied to the trademark, which, in this case, would only cover clothing.

What Is the Best Long-Term Solution?

To avoid future problems and properly protect your brand on Amazon for both product lines, you should do the following:

1. File a new, separate trademark application for Class 26 (chiffon ribbon). This is the only way to get a legally registered trademark for your ribbons. As we discussed, you cannot add classes to an existing application.
2. Once you have a pending or registered trademark for Class 25 and Class 26, enroll your brand in Amazon Brand Registry. You will use the information from your USPTO filings to prove that you are the legitimate owner of the brand.

While it costs more initially to file two separate trademark applications (one for Class 25 and one for Class 26), this is the only way to gain full legal protection and access to Amazon’s powerful Brand Registry tools for both your clothing and your ribbons.

In summary: Yes, only registering your trademark in Class 25 will be a problem later. It leaves your chiffon ribbon business vulnerable on Amazon, and you will not be able to use the most effective tools to protect and grow that part of your brand.

This is a very common question, and it’s a critical one for your business strategy on Amazon. Here’s the detailed answer:

Yes, if you register your brand in Amazon Brand Registry with an approved trademark (for Class 25), you will get access to Enhanced Listing Content (A+ Content) and Brand Stores for your other products, including your chiffon ribbon.

Amazon’s Brand Registry program is designed to protect and empower a brand, not a specific product or a single trademark class. Once you successfully enroll your brand in the registry, you unlock the suite of brand-building tools for all products sold under that brand name, regardless of their category.

How It Works

1. USPTO Trademark Registration: You get your trademark registered with the USPTO for Class 25 (clothing).
2. Amazon Brand Registry Enrollment: You apply for Amazon Brand Registry using your brand name and the USPTO trademark registration number. Amazon verifies that your brand name matches the registered trademark.
3. Access Granted: Once approved, your brand is now registered with Amazon. This gives you access to a range of tools within your Seller Central account.
4. Applying Tools to All Products: Now you can use the A+ Content Manager and Brand Stores Builder to create enhanced content for any ASIN that you list under your registered brand name, including your chiffon ribbon (which is in a different category).

Key Takeaways

• Brand-Level Access: The benefits of Brand Registry are applied at the brand level, not the product level. Your trademark is the key that unlocks this access for your entire brand.
• Enhanced Listing Content (A+ Content): You will be able to add rich text, high-quality images, and product comparison charts to the product detail pages for both your clothing items and your chiffon ribbon listings.
• Brand Stores: You can create a multi-page Brand Store on Amazon that showcases your entire product catalog, including both clothing and ribbons, and tells your brand’s story. This acts as a mini-website for your brand on the Amazon platform.
• Proactive Protection: Amazon’s systems will use the information from your Brand Registry to automatically protect your brand name across all product categories on their site. While your legal trademark protection only covers Class 25, Amazon’s internal systems will help prevent others from misusing your brand name on other product types.

However, a crucial legal distinction remains: Your USPTO trademark only provides you with legal protection for the goods listed in the registration (Class 25). If another company started selling ribbons under a similar name, your U.S. trademark for clothing would not be sufficient to sue them for trademark infringement. To get full legal protection for your ribbon business, you would still need a separate trademark registration for Class 26.

But for the purpose of getting access to Amazon’s brand-building and protection tools, a single trademark registration (for Class 25 in your case) is often sufficient to unlock all the benefits for your entire brand on the platform.