Amazon A+ Content: Elevate Your Brand, Boost Your Sales

In the crowded Amazon marketplace, a standard product listing with plain text and a few images simply isn’t enough to stand out. Amazon A+ Content, formerly known as Enhanced Brand Content (EBC), is a powerful, free tool available to brand-registered sellers that allows you to transform your product description into a visually rich, compelling digital storefront.

A+ Content replaces the traditional, text-only product description with a visually engaging layout that includes enhanced images, custom text placements, and a space to tell your brand’s story. It’s the ultimate tool for capturing a shopper’s attention, answering their questions, and convincing them to click “Add to Cart.”

My Amazon A+ Content services are designed to maximize this incredible tool, helping you create stunning, high-converting product pages that build customer trust and drive revenue.

My Core A+ Content Services

I don’t just add a few images to your listing; I craft a strategic, modular A+ content design that guides the customer through a journey from discovery to purchase.

1. Strategic Planning & Design

  • Brand Storytelling: I work with you to distill your brand’s mission, values, and history into a compelling visual narrative. This content helps customers connect with your brand on an emotional level, fostering loyalty and repeat purchases.
  • Module Selection: Amazon provides a variety of A+ content modules, from full-width banners to image-and-text layouts and comparison charts. I select and arrange the best modules to highlight your product’s key features and benefits in the most impactful way.
  • Visual Concept: I provide guidance on the ideal visual content needed, including high-quality product images, lifestyle photos, and infographics that visually communicate your product’s unique selling points and use cases.

2. Content Creation & Optimization

  • Persuasive Copywriting: I write clear, concise, and persuasive copy for each module. This copy is designed to answer common customer questions, overcome potential objections, and highlight your product’s unique differentiators.
  • Infographics & Charts: I develop compelling infographics that break down complex product information into easy-to-understand visuals. I also create professional comparison charts that showcase your products side-by-side, encouraging customers to cross-shop within your brand.
  • Mobile-First Design: I ensure that your A+ Content looks stunning and is easy to navigate on both desktop and mobile devices, where a majority of Amazon sales now occur.

3. Submission & Maintenance

  • Flawless Submission: I handle the entire submission process within Amazon Seller Central, ensuring all images are correctly sized, text is formatted properly, and the content meets Amazon’s strict guidelines to avoid rejection.
  • Continuous A/B Testing: For eligible brands, I use the “Manage Your Experiments” tool to run A/B tests on different versions of your A+ content. This data-driven approach allows us to see which design drives the most sales and continuously optimize for better results.

The Game-Changing Benefits of A+ Content

  • Increased Conversion Rates: A+ content has been shown to increase conversion rates by up to 10% by providing customers with all the information they need to make a purchase decision.
  • Higher Rankings & Sales: A higher conversion rate signals to Amazon’s algorithm that your listing is highly relevant and valuable, which can lead to a boost in your organic search rankings and more sales.
  • Reduced Returns & Negative Reviews: By providing detailed descriptions, specs, and visuals, you help customers make an informed purchase, leading to a reduction in returns and negative reviews caused by product misunderstandings.
  • Builds Brand Loyalty: A+ Content allows you to tell your brand’s unique story and create a professional, trustworthy image that encourages repeat purchases and customer loyalty.
  • Defends Against Hijackers: Once your A+ content is live, it becomes a powerful defense against unauthorized sellers. It’s much harder for a hijacker to take over a listing that has custom, brand-specific content.

Ready to transform your listings and build a premium brand experience on Amazon?